Selected Marketing and Project Work

Brand spread built for a launch-ready digital presence.

Logo mark rendered as a campaign key visual for launch and social.

Brand DevelopmentWebsites and Digital ProjectsMarketing Campaigns

Mangoes Boutique Brand and Launch

Built a handmade jewelry and clothing brand from scratch — identity, product story, and a launch-ready digital presence.

Objective

Turn a maker's collection into a coherent brand with a launch plan the owner could run alone.

My role

Project lead — brand, content, and launch coordination.

Responsibilities

Defined positioning, name treatment, and visual identity
Wrote product and launch copy
Produced campaign and social assets
Ran review rounds and final handoff

Project-management approach

Agreed a written brand brief before any design work
Sequenced launch backwards from the release date
Left reusable templates so the owner could keep posting

Deliverables

Brand identity and spread
Product and launch copy
Social and email launch kit

Outcome

Launched with one consistent look across product, print, and social — and a template set the owner still uses.

Launch visual positioning OhmX within the Nabsys parent brand.

Instrument photography coordinated for launch and sales use.

Consumables carrying the same identity across packaging.

Brand DevelopmentBiotech and HealthcareMarketing Campaigns

Sub-brand Design for OhmX, a Nabsys Instrument

Sub-brand and launch communications for OhmX, the electronic genome mapping platform from Nabsys, an established genomics instrumentation company.

Objective

Give the platform its own identity and launch package while staying clearly within the Nabsys parent brand, on a fixed release date.

My role

Brand and launch coordinator between leadership, engineering, and production vendors.

Responsibilities

Ran positioning sessions with leadership and technical leads
Maintained the launch timeline across identity, collateral, and web
Coordinated product photography and print vendors
Tracked approvals so every asset cleared review before release

Project-management approach

A written positioning brief signed off before visual work started
Launch sequenced backwards from release, with named owners
One status tracker shared by engineering, marketing, and vendors

Deliverables

Sub-brand identity and visual system
Positioning and messaging framework
Launch collateral and consumables packaging direction
Web and presentation content

Outcome

The platform launched on schedule with one identity across instrument, consumables, print, and digital.

Brand system built for scientific credibility across print and digital.

SGI-DNA product brochure spread — Technical product brochure — specifications translated for a commercial audience.

SGI-DNA trade show banner — Trade-show banner produced to the event's spec and deadline.

Biotech and HealthcareContent and CommunicationsBrand Development

Biotech Brand and Marketing Support

Ongoing marketing support for life-science organizations selling instrumentation, reagents, and diagnostics to scientific and clinical buyers.

Objective

Give technical and commercial teams one approved, regulation-ready set of materials that supports the whole sales cycle.

My role

Marketing and communications coordinator across product, sales, and executive stakeholders.

Responsibilities

Turned scientist input into approved customer-facing copy
Ran review cycles across marketing, sales, and regulatory
Kept brand consistency across print, digital, and presentations
Managed version control for distributed sales teams
Produced global sales reporting and CRM accuracy

Project-management approach

One intake path so priorities and due dates stayed visible
A fixed draft → review → approval → release sequence
A shared library of current-version assets only
Short recurring check-ins with sales

Deliverables

Product brochures and technical data sheets
Sales presentations and leave-behinds
Campaign and email assets
Trade-show graphics and booth materials
Global sales reports

Outcome

Materials shipped on predictable timelines with fewer revision rounds, and sales worked from a single approved asset set.

Microstem marketing materials — Marketing system for a science-led startup with no in-house marketing team.

Identity mark applied across print, digital, and trade-show materials.

Brand DevelopmentBiotech and HealthcareWebsites and Digital Projects

Regenerative Medicine Market Entry

Marketing coordination for an early-stage regenerative-medicine company entering domestic and international markets.

Objective

Give a small technical team the structure to reach clinicians, distributors, and partners with no marketing department.

My role

Marketing coordinator supporting leadership, sales, and business development.

Responsibilities

Coordinated brand, digital content, and launch materials
Turned marketing priorities into a schedule the team could follow
Supported website, social, and outreach campaigns
Supported trade shows and internal communications

Project-management approach

Mapped audiences and their content needs before producing assets
Kept a lightweight monthly plan a two-person effort could sustain
Paired every scientific claim with plain-language explanation

Deliverables

Company identity and collateral
Website and digital content
Presentations and business-development materials
Trade-show and outreach assets

Outcome

Product rollouts landed on time and the company kept a reusable marketing set for new markets.

City of Coronado street banner program — Citywide banner program — produced to municipal install specs and dates.

Coronado Island Film Festival materials — Festival campaign materials coordinated across print and digital.

Events and Trade ShowsMarketing CampaignsCreative Operations

Event and Trade Show Coordination

Production support for scientific trade shows, a regional film festival, and city events — all with hard dates and vendor dependencies.

Objective

Deliver every promotional and on-site asset by an immovable date, consistent across print, signage, and digital.

My role

Project and communications coordinator across organizers, vendors, and teams.

Responsibilities

Built timelines backwards from install and print deadlines
Coordinated marketing, operations, city staff, and print vendors
Ran promotional campaigns and pre-event communications
Handled on-site checks and post-event materials

Project-management approach

Locked the print calendar first, then scheduled creative against it
One shared checklist per event: assets, quantities, specs, owners
Confirmed vendor specs before design started

Deliverables

Booth graphics, banners, and signage
Event programs and printed collateral
Promotional campaign and email assets
Post-event recap materials

Outcome

Events opened with complete, on-brand materials, and organizers kept a checklist for the next cycle.

Neighborhood identity built to carry across environmental signage.

Filipino Village street banner series — Street banner series delivered to a fixed public install date.

Brand DevelopmentMarketing CampaignsCreative Operations

Filipino Village Neighborhood Rebrand

Pro bono rebrand of the Filipino Village neighborhood in National City, CA — identity through large-format environmental signage.

Objective

Give the neighborhood a recognizable identity visible in the streetscape, on a donated budget.

My role

Designer and coordinator — identity, environmental design, and print coordination, pro bono while at Peji Design.

Responsibilities

Designed the neighborhood identity and street banner series
Coordinated print specs, quantities, and install dates
Adapted one concept across signage and print
Collected approvals from community organizers and city contacts

Project-management approach

Locked install and print deadlines before starting design
Built one flexible layout that scaled from print to street banner
Kept the cultural motifs specific rather than generic

Deliverables

Neighborhood identity and logo
Street banner series and environmental signage
Print promotion set

Outcome

The neighborhood gained a consistent visual identity in its streetscape, reused by organizers in later years.

Awesome Artist identity mark — Identity mark for a K–12 art school in Coronado, CA.

Awesome Artist marketing collateral — Collateral developed from the agreed content plan.

Brand DevelopmentContent and CommunicationsMarketing Campaigns

Awesome Artist Identity and Collateral

Identity and collateral for an art school for kids K–12 in Coronado, CA.

Objective

Give the school one recognizable identity across enrollment, class, and event materials.

My role

Project lead — planning, content, creative coordination, delivery.

Responsibilities

Developed the identity and applied it across collateral
Organized messaging for parents and prospective students
Wrote and produced enrollment and program materials
Managed review rounds and sign-off

Project-management approach

A written content plan before any layout
Review checkpoints at plan, draft, and pre-print
A deliverable tracker visible to the client throughout

Deliverables

Identity and logo
Enrollment and program collateral
Campaign visual assets

Outcome

The school presented one coherent look across every parent-facing material.

Second-Hand Prose bus signage — the campaign's largest-format placement.

Book fair collateral campaign materials — Book fair collateral campaign — same message carried over from the bus signage.

Kidology children's education center branding — Program identity for a children's education center.

Learning Playhouse program materials — Early-education program materials built for volunteer reuse.

A Place to Grow mural at Carlsbad Learning Center — Environmental artwork coordinated with facility staff and installers.

Marketing CampaignsContent and CommunicationsCreative Operations

Community and Educational Campaign

Awareness and attendance campaigns for nonprofit retail, children's education, and community arts programs run by volunteers.

Objective

Grow attendance for public programs on small budgets and short lead times.

My role

Campaign and program communications coordinator.

Responsibilities

Planned timelines around program dates and volunteer availability
Coordinated messaging across print, signage, social, and email
Gathered content and approvals from staff and volunteers
Adapted one campaign concept across every format

Project-management approach

One message per program, adapted per channel rather than rewritten
Simple templates volunteers could reuse without a designer
Communications in waves — announce, remind, final call

Deliverables

Event campaign identities
Print advertising, flyers, and signage
Social and email announcement sets
Environmental and mural artwork

Outcome

Programs reached their communities with recognizable materials, and staff kept templates for future cycles.

Selected Marketing and Project Work

Mangoes Boutique Brand and Launch

Sub-brand Design for OhmX, a Nabsys Instrument

Biotech Brand and Marketing Support

Regenerative Medicine Market Entry

Event and Trade Show Coordination

Filipino Village Neighborhood Rebrand

Awesome Artist Identity and Collateral

Community and Educational Campaign

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